Their viewpoints are reinforced, rather than refined. If that’s so, then our audience is never confronted to change for the “better.” If we only give audiences what they want in entertaining or “engaging” snippets, does that mean we should never challenge their way of thinking?
Content Marketing is Responsible for the Ideological Echo Chamber gifs of dachshunds eating bananas.)īut the savvier among us-the truly dangerous and weaponized among us-will realize what I’ve begun to understand. (On a personal note, I’m all for more cat comic relief, interspersed with. Now, I can see folks dismissing this trend as, “Oh, they just want us to post more cat videos.”
#I CANNOT GET INTO THE ECHO CHAMBER STRIKE HOW TO#
Ross Simmonds: How to Write Content Your Audience Wants to Hear. PR Week: Give Your Audience What It Wants: The Brand Reputation Roundtable. CMI blog: Give the People What They Want. We constantly hear this exhortation to tune marketing efforts to our readers’ (or listeners’) desires: “Give the Audience What it Wants”Īs modern marketers and public relations professionals, we’re told to craft stories with our audiences in mind. T he important distinction here is “want to see”-because it’s not necessarily the content you need to see or should see. The modern content marketing boom is a veritable geyser of blogs, videos, and quizzes-all designed to be the content that you, as an audience, want to see. The bold bit is my addition, and in my opinion, is the real consequence of this “oil boom” of a content-marketing strike. If you enjoy and engage most with the news that supports your worldview-no matter its veracity-algorithms will naturally want to give you more of it. It has given rise to the online silos that allow people to live in vastly different realities. The race to grab your attention and hold it is leading to a new era of informational hedonism that’s doing more than shortening attention spans. I’m the listener who submitted the story for their consideration.Īnd they completely missed why this article is so vital to the future of marketing. People may not remember this segment, but I certainly do. During Episode 190 of This Old Marketing, Joe Pulizzi and Robert Rose discussed a New York Times piece on the Cannes Lions advertising festival.
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